Chargers Community First Approach
In November of 2017 we brought the Los Angeles Chargers and Summit together, to achieve their mutual goals of authentically engaging and supporting the greater Los Angeles community. The result activated and mobilized a social impact campaign in collaboration with L.A. Kitchen, simultaneously driving awareness to all three organizations through earned media.
Thanks to the generous support of the Los Angeles Chargers, in partnership with L.A. Kitchen, Summit distributed 30,000 meals to the underserved LA community to match the 30,000 meals they are serving attendees, creating the first caloric offset in conference history with the inaugural One Table Pledge.
“We are excited to support the insightful conversations and meaningful actions created by L.A. Kitchen and Summit,” said Los Angeles Chargers Owner and Chairman of the Board Dean Spanos. “This initiative aligns perfectly with our own effort to effect positive change in underserved and underrepresented areas of Los Angeles.”
Robert Egger and L.A. Kitchen taught us how they redefined feeding communities in need, specifically those who are hungry. Robert pioneered the model of L.A. Kitchen during his 24 year tenure as the President of the DC Central Kitchen, the country’s first “community kitchen”, where food donated by hospitality businesses and farms is used to fuel a nationally recognized culinary arts job training program.
"When we launched L.A. Kitchen, or goal was to be able to use "imperfect fruits and veggies" to produce thousands of healthy meals, while training people for job and engaging volunteers. We've been anxious to kick up the number of meals we distribute throughout Los Angeles, so this opportunity comes at a really strategic moment. This will allow us to roar into 2018 with a big purpose, and a bold new partnership."
Summit is known for creating unique gatherings designed to catalyze entrepreneurship, creative achievement, and global change to inspire a more joyful world. Summit’s 11th flagship event, LA17, gathered over 3,500 leaders across all disciplines.
"This event marks the beginning of many meaningful relationships between the Summit community and the incredible organizations who serve downtown Los Angeles," said Cari Levison, Lead Content Producer, Summit. "Our mission is to be respectful guests to this vibrant city and leave it better than we found it by working with the organizations who are already doing important work on the front lines."
The goal is to collectively inspire every event, conference and trade show to join them in taking The One Table Pledge in 2018, to match every meal consumed with feeding an underserved community in need.
The Los Angeles Chargers are committed to making an impact both on and off the field in their new home. This partnership is a great example of the Chargers vision to Fight For LA and support their local community. The team looks forward to working with Robert Egger, founder of the L.A. Kitchen, and other like-minded organizations in 2018.
Words by Katie Kilbride